Celebrate this Friendship Week with GS Caltex India
GS Caltex India, India’s leading lubricant brand, takes its proposition of being “Aapke engine ka best friend” a step further with the launch of a new digital campaign this friendship week across all digital platforms.
The campaign “Kixx Friendship Week” commemorates the friendship between engine oil and your vehicle’s (Car and Bikes) engine as it is constantly there to protect your engine in extreme conditions, Kixx by GS Caltex is that ideal best buddy for your automobile’s engine. This advertisement is the best illustration of what friendship entails, and it will make you think back on all the special times you have had with your best friends.
Speaking about the campaign, K. Madhu Mohan, General Manager – Marketing at GS Caltex India, said: “The campaign is in line with our brand, Kixx, which celebrates the relationships in our lives that are priceless and irreplaceable. It is always there to protect the engine in extreme circumstances.”
Kixx Engine Oil touts premium quality and optimal performance under extreme driving conditions. It is the ideal companion for the engine.
You may watch the campaign here www.youtube.com/watch?v=09g4WevJeD8
- Name of the campaign – GS Caltex-Kixx Friendship Week campaign
- Different elements of campaign – Radio/ Digital/OTT
- Storyboard for TVC/Digital video – Digital video
- Name of Creative Agency – PowerDrift Studios Pvt. Ltd.
- Ad Director – Vinayak Guhanarayan
- Chief Creative Officer – Rohan Albal
- Creative team – Ishaan Tiwari