• Greaves Electric Mobility collaborates with Flipkart to democratize EV adoption across the country
  • The collaboration will cover Bengaluru, Kolkata, Jaipur, and Pune in the pilot phase

Greaves Electric Mobility (GEM), the e-mobility business arm of Greaves Cotton Ltd., has announced a partnership with Flipkart, India’s homegrown e-commerce marketplace, to bring Ampere Electric scooters to millions of customers and enable customers to seamlessly begin their EV journey. It will initially start selling Ampere Magnus EX Electric Scooters through Flipkart. The initiative re-affirms Greaves Electric Mobility’s commitment to democratizing the reach of its e-scooters through omnichannel expansion. The strategic partnership will encourage aspiring EV buyers to switch to high-speed, powerful, and affordable green mobility seamlessly and conveniently.

In the pilot phase, the customers across Bengaluru, Kolkata, Jaipur, and Pune will be able to access the product and also avail of state-specific subsidies and benefits. Post placing an order on Flipkart, the customers will be contacted by the local authorized dealership for completion of RTO registration, insurance, and delivery of the scooter. The entire process, from the time of order to doorstep delivery, will be completed within a span of 15 days, making the purchase experience smooth and hassle-free for customers.

Sanjay Behl, CEO & Executive Director, Greaves Electric Mobility, said: “We are delighted to announce our partnership with Flipkart and expand the distribution of Ampere Electric scooters range to wider pockets of consumers. With Flipkart’s reach and the integrated and holistic service by our local authorized dealerships, the initiative will go a long way in reaching across India for electric two-wheelers. At Greaves, we are constantly endeavoring to bring a clean, green, best-in-segment, last-mile mobility experience to users.”

Rakesh Krishnan, Head of Electronics Business Unit at Flipkart, said: “Increasing automation coupled with smart charging have revolutionized the automobile industry today. EVs are fast becoming an emerging trend and gaining popularity in the Indian automotive industry. Committed to fostering and encouraging sustainable practices, we are thrilled to partner with Greaves Electric Mobility and bring an environment-friendly vehicle to our customer’s doorsteps in an affordable and seamless manner. We are pleased to be the partner of choice for Greaves Electric Mobility to aid their vision in ensuring that EVs are deployed on a large scale in India”.

Ampere Magnus EX epitomizes best-in-class comfort and functionally superior performance with a host of improved & innovative features. With a mileage of up to 100 km per charge, an innovative slanted cradle design, and a high capacity 1200-watts motor, the Ampere Magnus EX promises a powerful, lean and efficient driving experience. It also features super saver eco mode & peppier power mode for versatile driving choices and comes in three exciting colors Metallic Red, Graphite Black & Galactic Grey.