Unique Launch event will be hosted on the metaverse

TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers globally, announced the launch of a new product targeted at the GenZ.

Today’s Gen Z aspire authentic and connected experiences. TVS Motor Company is launching its proprietary platform in the metaverse called TVS MOTOVERSE. In its first of its kind product launch, TVS Motor will host an array of events for the customers in Motoverse including creation of their Avatars, product experience and gaming zones, tech review of the new product and a music concert with performance by Armaan Malik. The customers can participate in this unique event by registering themselves through the link and creating their own Avataar.

TVS Motoverse is conceptualised as a tech enabled virtual experience medium designed to delight these customers with an environment, they engage the most with. It will also lay the foundation for creating more such events and launches in future.

TVS Motoverse can be accessed by any smart device including a phone, tab, PC or Laptop by visiting on www.TVSMotoverse.com

The launch is slated for October 19, 2022 at 7 P.M. IST.

With this launch, TVS Motor has acquired the distinction of being the first two-wheeler company globally to have a dedicated metaverse platform enabling it to offer innovative experiences to the customers.