The Tamilnadu Small & Tiny Industries Association (TANSTIA), has conducted an awareness workshop for MSME Entrepreneurs in association with SEE CHANGE Consulting.

Mr. S. Anburajan, President of TANSTIA, presided over the event, and said: “We are in crucial time in our Growth and Development. MSMEs have to adapt to change and embrace new technologies and trends like Digital Marketing and E-Commerce to contribute for India’s GDP and Employment Creation.”

Dr. Selvaraj, former President and Chairman, TANSTIA, addressed the audience by mentioning 3 steps of formula – Awareness, Action and Acceleration are the key aspects to improve the individual unit’s growth towards nation building.

Mr. Prakash, CEO, SEE CHANGE, shared his insights on Industry 4.0 and presented 8 steps business formula (drawing parallel from Ashtangya Yoga – 8 steps) to be imbibed by every MSME units.

Mr. M. K. Anand, Co-Founder, SEE CHANGE, and Chairman, MSME Sub-Committee, ACC, has launched the tool ‘SEE 360 Degree Biz Scan’ for MSMEs to check their business health by scanning 15 areas of business with 27 vital and risk parameters which will propel the growth mindset to take their business to the next level. He also mentioned about National Quality Mission by QCI and Gol and MSME Schemes of Gol and approach guidelines to avail the schemes.

Entrepreneurs have benefited from this special event organized by TANSTIA, Chennai.

Mr. M. Hindunathan, General Secretary, thanked the MSMEs and media for their support.