Reliance General Insurance Company Ltd. (RGICL), India’s 4th largest private general insurance company, bagged the ‘Economic Times Best Brand Award 2021’ for the 3rd time in a row. At the 4th edition of the ET Best Brand Awards, RGICL stood as the only General Insurance Company receiving this recognition.
The recognition is conferred to RGICL for its marketing excellence that is at par with global brands. It is a testament to RGICL’s command in creating mind awareness, recall success and instant brand association among consumers.
The brand has consistently increased its Share of Voice with successful social campaigns. Whether it is responding to the impact of climate change or working to create a positive social impact, RGICL’s brand team has been instrumental in raising social awareness as well as brand reputation and translating the company’s objectives into tangible business outcomes.
This recognition will strengthen the brand’s determination in becoming the country’s most unique general insurance brand.